Founded in 1968, Intel is one of the most enduring technology giants in the marketplace today. In 2007, Intel launched the Passport program to their over 55,000 US based blue badge employees. The Passport program replaced a long-standing legacy employee discount program, which had been in place at Intel for numerous years.
Intel made a carefully calculated decision when choosing to implement Passport to replace an already well-established discount program. The company knew there would be some pain points when making the transition, but felt that the value proposition brought to the table by Passport outweighed any the challenges they might encounter.
The first step to ensuring a smooth transition between programs was to understand the structure and details of the current program. The Passport team spent time with the Intel stakeholders who had managed the relationship with the previous provider to learn more about how the program was used by employees. With this information, Passport created a comprehensive project plan to cover all aspects of the migration.
One of the major considerations when implementing the Passport program was the relatively large size of the employee base, as well as the varied geographic locations of major campus locations. While some organizations have employees concentrated at a few major locations, Intel’s employees are spread across the nation, necessitating a timely and accurate distribution process for new cards.
Intel also has a robust program for retirees, and they sought to offer the Passport program to these valuable former employees as well. Passport worked directly with the Intel employees who manage the retiree program to determine a unique implementation and distribution process for this special group of cardholders.
Since the program’s launch in 2007, the Intel program has experiences steady growth. The Passport program is now an integral part of the company’s culture. New employees travelling to the US from foreign locations often request a Passport card immediately upon arrival because they have heard from their US-based counterparts about the value of the program. The Passport program is featured at Intel’s new employee orientation, and also showcased at the company’s yearly benefits fairs.