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Situation Founded in 1968, Intel is one of the most enduring technology giants in the marketplace today. In 2007, Intel launched the Passport program to their over 55,000 US based blue badge employees. The Passport program replaced a long-standing legacy employee discount program, which had been in place at Intel for numerous years. Intel made …

Situation When Apple planned to introduce an employee discount program, they sought a partner who placed an emphasis on the pursuit of excellence; the same pursuit of excellence that had made Apple one of the most successful technology company on the planet. In 2005 Apple begin the process reviewing available programs in the marketplace. In …